ice.net has success with SMS!
ice.net is a provider of mobile broadband in Sweden, Norway and Denmark. They have successfully used SMS in its sales and marketing work.
One of the services they offer, is that the customer – both new and old – can check out the coverage for ice.net exactly where the customer is at the moment. This is done quickly and efficiently by sending “DEKNING” (Norwegian for “COVERAGE”) to 08200. This is a premium service that costs NOK 3 per message.
The customer may also find his nearest dealer by sending “FORHANDLER” (Norwegian for “DEALER”) to 08200. The customer will then be positioned before he gets a message with information about where the nearest dealer is.
Ice.net also use SMS in marketing campaigns to get new sales leads, and to be more efficient in the communication internally.